![]() Jordan’s sneakers didn’t just become the talk of the mid-80s, as he grew in fame and popularity, so did his brand.Įach season, Nike and Jordan would release a different sneaker, but in limited quantities. “You have a company like Nike backing you, it shows legitimacy. “Because he did that it showed his initiative to be the best and he knew he was going to be the best,” YouTuber, designer and sneaker enthusiast Seth Fowler told. “My game is my biggest endorsement,” Jordan said in “The Last Dance,” explaining how he was able to capitalize on his sneaker brand.
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